Creative Brand Consultant
I film.​
I bring a brand's story to life using videography as a fast and efficient way to grab consumer attention and provide valuable information. The result is increased sales and enhanced consumer engagement for each client I’ve worked with.
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Have a look at some of my recent work:
©Joel Rouse 2018
Brexit Deal Roundup | PM Theresa May
Style: Broadcast
I documented two weeks that played a pivotal part in the UK Prime Minister's Brexit journey during November 2018.
The theme was 'From Downing Street to Brussels' and featured never-before-seen content from within the Downing Street team.
Buckingham Palace Leaders Reception
Style: Broadcast
Every two years HM The Queen met with leaders of the 53 Commonwealth countries. In April 2018, Buckingham Palace was the host venue of the prestigious Leaders Dinner.
I was invited by the Palace's digital team to capture behind-the scenes footage, giving the viewer never-before-seen access to The Queen's banquet hall.
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Role: Cinematographer, Editor
The iD Project: My Dominica Story
Style: Feature-length film
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My first feature-length documentary tells a personal tale of discovery, identity and loss as I trace my late father's footsteps to his birthplace: the Caribbean island of Dominica.
The iD Project won Best Documentary at the 2019 British Urban Film Festival and received a 4-star review from UK Film Review.
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Role: Director, Producer, Editor
The Chicken Shop Transvestite
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Style: Documentary
Some know him as the 'Clapham Tranny', others as 'The Chicken Shop Transvestite' as he made a short appearance on the TV programme. What you are watching is the teaser for a new insight into the music and philosophy of Percy "Jessi" Vere.
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Role: Editor, Producer
Portraitist x Rory Lewis
Style: Behind the scenes
Acclaimed British portrait photographer Rory Lewis invited me to capture the private viewing of his 2018 exhibition 'Portraitist', held at Wex Studios in East London.
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Along with celebrated portraits from his 2017 'Soldiery' exhibit, the event featured 24 previously unseen photographs of high-profile actors and public figures. Featured subjects were Sir Patrick Stewart, Sir Ian McKellen, Ciarán Hinds, David Bamber and William Shatner.
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Role: Cinematographer, Editor
Cooking across the Commonwealth
Style: Broadcast
Happiness and wellbeing champion Eden Project Communities and the Cabinet Office needed engaging video content to promote the Commonwealth Big Lunches initiative launched on Commonwealth Day, March 2018.
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Within 48 hours, I produced a series of video interviews with top chefs from two Commonwealth countries - Australia and Barbados. These videos became the catalyst for further culinary content.
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Role: Producer, Cinematographer​
Afro Unites, London
Style: Broadcast, Edgy
Afro Unites is a unique sports and entertainment event celebrating and promoting Afro Culture.
I was invited by the two co-founders to create a promotional video for the maiden event, held at the Copper Box Arena, Olympic Park London.
Role: Cinematographer, Editor
University of Roehampton
Style: Educational, Advertorial
I was brought on to create a video to help increase the number of overseas students applying to join the two-year, full-time Human Rights programme, taught in the UK, Sweden and Spain.
What resulted was an increase of almost 150% extra students enrolling on the course than that of the previous year.
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​Role: Director, Producer, Editor